“Why should we hire you?”

It’s one of the most asked interview questions out there—and yet, most people still get it completely wrong. They panic, freeze, or they start rambling about how they’re hardworking, motivated, and a great team player. None of which actually tells the interviewer anything useful.

If you’ve got an interview coming up and want a way to answer this question properly—with clarity, confidence, and a bit of actual impact—then stick with me. I’ll show you a simple way to approach it that actually makes an employer want to hire you.

Want the quick version?

You can watch the full video below where I break this all down, step-by-step. There's also a bonus tip at the end—one of the most common mistakes people make when answering this question and how to avoid it.

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Let’s be honest about what this question really means

When an employer says, “Why should we hire you?” they’re not asking you to prove you’re a nice person. They’re not looking for a list of adjectives from your CV. What they’re really saying is:

“We’ve got a problem. Show us how you’re the person who can solve it.”

Every job exists because something needs doing. Maybe a team’s short-staffed. Maybe sales are flat. Maybe things are just a mess and they need someone to come in and sort it. Whatever it is, there’s a gap—and they want to know if you’re the person who can step into it and deliver.

That’s your cue to show them you understand what they need and how you’re going to help.

Here’s how to answer it properly

Forget all the generic stuff. This isn’t about buzzwords or listing traits. It’s about relevance. So before the interview, take the time to read the job description properly. Think of it like a problem statement. What are they actually looking for? What does success look like in this role?

Then, when you’re answering the question, you connect the dots between what they need—and what you’ve done.

Let me give you an example.

Let’s say you’re going for a Marketing Manager role, and the job spec says they want someone with experience in social media campaigns to help grow the brand and boost sales. Instead of just saying, “I’ve got 8 years’ experience in marketing,” which tells them nothing…

You say something like:

“I’ve worked in social media marketing for 8 years, and in my last role, I led a series of campaigns across Instagram, LinkedIn and TikTok that helped us grow our audience by over 100,000 followers and increased sales by 20%. Since this role is focused on brand growth and sales, I’d love to bring that same approach to your team and help drive similar results.”

You’re not just saying, “Here’s what I’ve done.” You’re saying, “Here’s how that experience can help you.” That’s the difference. And it’s what turns a forgettable answer into one that actually gets remembered.

What trips most people up

There are two really common mistakes I see all the time.

The first is being way too vague. Saying things like, “I’m really motivated,” or “I work well under pressure,” doesn’t land—because anyone can say that. And everyone does.

The second is just reciting your CV. Listing your past jobs and hoping the interviewer joins the dots for you. They won’t. It’s your job to do that.

Instead, focus on results. Outcomes. What changed because you were in the role? And how is that relevant to what they need now?

One last tip before you go

Before the interview, write down a short version of your answer—just one or two sentences that clearly link your skills and experience to the company’s needs. Doesn’t need to be scripted. Just enough so you know exactly what you’re going to say when the question comes up.

If you prep it properly, you won’t freeze. You won’t ramble. And you’ll come across as someone who gets it.

Catch the full video here

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